![]() Stars are businesses or products that are growing quickly and have a high market share, making them the most valuable assets for a company. Cash Cows are businesses or products that are mature and generate significant profits, but have limited growth potential.ĭogs are businesses or products that have low market share and low growth potential, making them a drag on the company’s resources. The market growth rate measures the speed at which a market is expanding, while market share refers to a company’s relative position in the market. Simply we can say that the market growth rate and market share, as these two concepts, provide valuable insights into a company’s position within a particular market. The market growth rate is a measure of the speed at which a market is expanding, while market share is a measure of a company’s relative position in the market. ![]() The BCG Matrix is based on two key factors ![]()
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